News & Insights
It’s our job to know what your customers want. We’ll provide you with the information you need on the latest home trends, new fireplace technology ,and actionable market intelligence, so you can build smarter, stronger and more profitably.
Fireplaces remain one of the top-requested features in new homes, but expectations have evolved. Homebuyers today want designs that are both functional and emotionally resonant – warming the space and the experience. Current trends include:
- Built-in, seamless looks that integrate beautifully into any architectural style.
- Smart control technology, allowing homeowners to adjust flame, light, and heat settings from anywhere using Wi-Fi or mobile apps.
- Fireplaces in primary suites, creating a sense of everyday luxury in bedrooms and ensuites.
- Guest suite fireplaces that make visitors feel welcome and pampered.
- Wellness room installations, where flame and warmth become part of a calming, restorative environment.
Newest products:
- SimpliFire Triton linear electric fireplace – designed for limitless possibilities
- SimpliFire Allusion Edge linear electric fireplace – a cozy fire feel with a modern edge
- SimpliFire Scion linear electric fireplace – sleek and seamless
- Heat & Glo SupremeX gas fireplace insert – the best flames for the best price, period
- Majestic Ruby Platinum gas fireplace insert – efficiency and ease, without the high price tag
Model and Show Home Fireplace
Make your home stand out. Options are designed to meet every build style – from fully integrated gas and wood to flexible electric solutions – at a discounted rate.
Rebates, Discount & Exclusive Pricing
Your margins matter. Get builder-only pricing designed to keep your projects competitive and profitable.
Best Lead & Delivery Times
Stay on schedule with leading production and delivery that keep your builds on time and on spec.
Marketing Support
Co-branded assets and tools help you elevate your homes and your brand with purpose.
Sustainable Manufacturing Excellence
Industry-leading practices in efficiency, quality and environmental responsibility.
Pro Tools & Design Support
Quickly specify the right fireplace for any project. Download CAD, Revit BIM, CSI specs and more.
Dedicated, Local Support
Work with local distributors and installers who make this part of your punch list seamless.